4 Tips to Help Curious Marketers Get Started on TikTok
Are you curious about TikTok for marketing endeavors? If so, these four tips will help you get started!
TikTok is much more than a fad. It was the most-downloaded non-gaming app in 2020 and boasted 100 million monthly users in the United States alone. The popular app has also been a boon for video marketers — those who know how to take advantage of it.
If you’re scared about dipping your toes in the murky waters of TikTok advertising, don’t worry. Getting your message across could be easier than you expect.
Here are four proven tips to jumpstart your TikTok marketing initiatives:
1) Follow The Latest TikTok Trends
On TikTok, trends can surge in popularity and die out every day. Because trends change in the blink of an eye, you’ll have to act yourself quickly, placing together content and uploading it on the same day.
The great news is that TikTok actively schedules and promotes hashtags within its app. It also highlights popular and trending hashtags for easy content navigation.
In other words, the social media platform is offering you the playbook of what’s currently trending, so you know exactly which trends you should hop in on.
2) Use Video Creation Tools
Because TikTok content often needs to be filmed, edited, and uploaded in a day, you’re not going to have multiple hours to apply lighting filters or other editing solutions. As a result, videos tend to look a little less polished, but that’s a valuable thing — it also lends them authenticity.
Even the quick turnaround usually necessary for TikTok video marketing creates production tools like Boosted, an absolute must. Boosted suggests a variety of customizable templates that make it easy to get started with creating a video for any social media platform. An easy-to-use tool kit allows users to customize fonts, logos, color palettes, and other features to match your brand better and the platform you’re using.
Such tools also allow you to maintain consistency with the video content. When each video keeps a similar aesthetic, font, or filter, viewers will come to associate it with your brand directly.
3) Follow Your Followers
Of course, part of the appeal of using TikTok is that it provides video marketers with the options to launch their content that goes viral. This is mainly true of hashtag challenges, which inspire audiences to create their content based on the marketer’s hashtag.
In one case study, Singaporean fashion brand ZALORA created over 1,100 user-generated videos with almost 1 million total views while also improving its conversion rate in comparison to other creative content by 2.5 times.
So how do you gain similar results with your campaigns? Immerse yourself in the app by observing leading influencers in your niche and partners of your target audience. Visiting the type of content they are producing and interacting with will show what type of branded content is the most appealing.
4) Adapt Sound Selection
Because users upload so much content to TikTok daily, the medium can feel unstable, especially when you don’t have the budget to invest in a promotional campaign.
Yet, the rapid-fire consumption TikTok promotes can also be turned to your benefit. By constantly experimenting with different types of content, you will be able to locate what works much sooner and at a lower cost than you would with a big-budget campaign on another medium.
While remaining true to your brand identity, don’t be afraid to adapt sound selection, the time you post, or your video style until you discover a combination that achieves traction with your target audience.
Final Words
With the right tools and mindset, establishing a significant presence on TikTok won’t be as hard as you might expect.
Of course, you can’t expect everything you upload on TikTok to go viral right away. That’s okay. This is still a relatively new medium, and you may need to test for a while before something you produce catches on. Have fun with your content, and you’ll finally find what clicks with your target audience.
That’s all for today. Stay tuned for more power-packed content.
Thanks for reading!
